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School Communicators: Let’s Talk About That Website Content…
Hi, school friends. It’s time to talk about something you may be trying to ignore. You know, that big, huge behemoth in the room online. The one that’s just too massive to control. Your website...
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12 Timeless Things I Learned From 12 Years of Copywriting Websites
When I started writing website content back in 2003, business sites were nothing more than glorified online brochures, banner ads were all the rage, and “below the fold” was blasphemous. A lot has...
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Beyond The Basics: Is Your School Creating Quality Content?
Today, I once again have the amazing privilege of meeting with independent school communicators to talk about content marketing and storytelling. This is one of my absolute favorite things to do — with...
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Content Marketing Inefficiencies Cost Businesses MILLIONS. How Much Are They...
You know when you’re in a taxi, and the driver chooses a route that you just know is not the most direct way to get to your destination? And all you can do is watch the extra time — and fare — add up,...
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Punch Up Your Blog Post with These 5 Super-Speedy Edits
You’ve finished writing your blog post. Congrats! Now, remove your finger from the “Publish” button. I know; it’s tempting. But before you press it, take a moment. Ask yourself: “Is there anything I...
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How to Prioritize Your Marketing & Business Reading List
If you want to be a better writer, you have to read. If you want to be a better marketer, you have to read and write. If you want to be better at business, you have to market and read and write....
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A Lesson in AP Style for Bloggers & Content Marketers
As a journalism major, I quickly learned that there was more to professional writing than loving the craft. Writing, reporting, storytelling for a public audience required as much technical savvy as...
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How to Write an Awesome Curated Blog Post
Sometimes, ideas elude you. You sit, hands poised above the keyboard … and you check Facebook. And then Twitter. And you ignore the glaring problem at hand: You have nothing to write about. But friend,...
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How to Get Readers to Stick to Your Blog Like Glue
You put a lot of work into getting readers to your blog. You (definitely?) devote time and resources to building an audience. You (hopefully?) work on creating a strong and interesting social presence....
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7 Reasons You Lack Content Confidence
You’ve decided to focus on content. Perhaps you now have a dedicated team in place. Or your organization has invested in content development resources. People are actually talking about content in...
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